About Us

From the time that I was able to carry a fishing rod, I have always had a passion for bass fishing. In 2010, I started manufacturing custom soft plastic baits that I believe are of superior quality and color patterns than those available in tackle stores today. With help from my family, a few close fishing buddies, and word of mouth, my baits are now available at many fine dealers.

We are now expanding to selling online on a limited basis some of our most popular baits and colors. If you have a color you've found at a dealer and do not see in the online store please send us an email or give us a call. We sell a number of custom colors through our dealers and do not have them all available for online ordering yet.

I sincerely hope that you will give River Rock a try, and, more importantly, I hope to gain your confidence through proven success so that River Rock becomes your bait of choice for years to come.

Good luck and tight lines.
Robert Shue (owner-River Rock Custom Baits, LLC.)